About Us

Allect One is a London based contemporary clothing company founded in 2013.

Basically Famous is about a sublte arrogance.

Born from the awareness that there are only a select few retailers who continuously put out original ideas, we strive to produce clothing that goes beyond the usual boxy fit and logo print.

We aim to create a wearable medium that is above the bleak apparel commonly dished out by high street shops but simultaneously more mainstream than the garments found on high fashion catwalks. A key ambition of ours is to form a brand representative of the work hard, play hard attitude and suitable for the lifestyle that follows.

The Brand name was chosen on the basis we wanted our clothes to embody: Allect – to allure and entice and One - bold, on-the-map, and first to be noticed.

Focusing on unique designs we like to offer our clothes up as a platform for artists and designers to showcase their work. Quality is of utmost importance to us. Our end goal is always to combine exciting, attractive and seductive elements and fold them neatly into a fitted t-shirt or pair of skinnies.

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